How The Web Was Won

Actually, it is more about how the web is being used. Here is a quick repost from Business Link.

How the web is changing
Although widely used, there is much disagreement over what the term 'Web 2.0' actually means. Put simply, the internet of the 1990s was about static, information-based content and a clear separation between content provider and end user. The 'new' internet or 'Web 2.0' is all about richer content based on collaboration and information sharing, encouraging end users to be more interactive with the content they access and more proactive about producing their own web content.

Web 2.0 could mean new opportunities for your business. Users can easily access the web at home, in the office or on their phone. Faster connections, new devices and new online applications have all helped to change the way people work, socialise and shop. It is now easier than ever for you to directly target customers with viral marketing campaigns, offer new online services or build brand awareness through the use of blogs, forums or social networking sites. Web 2.0 is far more about creating a community around your brand and conversing online with your customers - a 'web culture' that means greater interaction between you and your customer.